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Heather J. Lahren, CEO
As a leader in Minnesota's tourism industry, Heather brings passion and energy as co-publisher of ITINERARIES MIDWEST Magazine and executive producer of the ITINERARIES MIDWEST Group Travel Show. Experienced in the Minnesota tourism industry, she understands the importance of collaboration and fostering goodwill between members in this industry. Heather has worked extensively with Minnesota DMOs, state tourism destinations, businessess, and industry organizations.
Heather has also served on the TMA Board and currently is a board-member for the Gainey Conference Center in Owatonna, MN.
Prior to the tourism industry, Heather worked for Twin Cities Bridal Association, producing wedding-related trade shows, industry directories and planning guides.
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Mark W. Peterson, PRESIDENT
As President and co-publisher of ITINERARIES MIDWEST Magazine, and co-producer of the ITINERARIES MIDWEST Group Travel Show, Mark brings a vision of tourism and marketing experience. He also has experience in publishing and graphic communications. His background includes publishing the Twin Cities Creative Sourcebook and the Minnesota Print Book (both high-quality, popular regional trade directories in the creative industry), and being on the national sales staff of Maracom Corporation (Willmar, MN) producing award-winning tourism-related printed products and publications, including up to 8 million tourism postcards a month. An active member of Tour Minnesota Association since 1995, Mark served as President for 3 years (2000-2001), and again served as President for a second term (2002-2003). Under his leadership, TMA enjoyed significant increases in membership and energy. During his tenure as TMA president, he also served on the Governor's Tourism Advisory Committee.
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Itineraries, Inc., 56 South 33rd Avenue #234, St. Cloud, MN 56301 · Phone 877.832.7267
or 320.259.1082 · Fax 763.201.7945