A TREND-SETTING PLANNING TOOL FOR GROUP TRAVEL PROS
Based in St. Cloud, Minnesota, Itineraries, Inc. was
founded in 2001 by two marketing professionals with experience in tourism
and travel promotion. Having a vision of just how important tourism and
the group travel industry is becoming in the economies of the upper Midwest
and central Canada, Heather Lahren and Mark Peterson founded ITINERARIES MIDWEST
Magazine and a prominent group travel show that work together
to promote group travel in the upper Midwest. The ITINERARIES MIDWEST brand
has become well established in the minds of group travel decision-makers
throughout the travel trade industry across North America and Canada,
resulting in the upper-Midwest having become an even more popular
regional destination than ever before.
ITINERARIES MIDWEST MAGAZINE
Our signature product, a glossy full-color seasonal magazine,
is published three times a year with a controlled distribution
mailed to more than 14,000 targeted group travel planners each
issue (tour operators, travel agents, bank club directors, and
specialty group leaders). Fresh and effective editorial content
with
25+ new and unique "real time" itineraries
and/or itinerary stops for group travel planners in every issue.
We have had the repeated pleasure to hear from planners: "That's
a great package idea. I am going to check into it," "What a excellent
day-trip," and "I
just can't throw your magazine away."
Plus, in every issue there are maps that display advertiser
destinations to assist decision-makers in itinerary planning and routing.
ITINERARIES MINNESOTA TRAVEL COMPANION AND FIELD TRIP DIRECTORY
Our growth has seen the introduction of additional publications
that serve particular segments of the industry. The Travel
Companion is a bi-annual statewide resource directory.
In addition to distributing 50,000 printed copies to active adults,
boomers and small groups (reunions, etc.), we also digitally
distribute the Online Travel Companion to educators, scout leaders,
church group leaders, and other student and youth group travel
decision-makers.
GROUP TRAVEL SHOWS
Each fall the annual ITINERARIES
MIDWEST
Group Travel Show & FAM provides a variety of group travel events, plus
face-to-face interaction with well-qualified travel trade suppliers and a
variety of new FAM experiences.
ITINERARIESMIDWEST.COM
"As a companion promotional tool to ITINERARIES MIDWEST
Magazine, our website itinerariesmidwest.com has
become a tool for the travel trade industry. Used to obtain
current and past itineraries from previous issues, hot-links
to advertiser websites, registration for shows, and use of
our online magazines internationally."
GROUP LODGING MIDWEST
We want to encourage familiarity, because no one likes surprises.
Especially, for example, a tour operator who has a group having
a bad experience at an unfamiliar hotel in the upper Midwest.
Created with the help of more than a dozen professional tour
operators, the GROUP
LODGING MIDWEST program is an online resource
site for group travel planners worldwide to discover group-friendly
hotels that are excellent matchups. This is all about well-organized
and simplified information for the inquiring planner. Our program
informs, but does not make reservations. We want you to be able
to work directly with your contact at the hotel. Who knows how
many trips don't become reality for lack of a group-friendly
hotel.
FILL YOUR COACHES
As you can see, Itineraries Midwest exists to introduce
you, the group travel planner, to the many hidden treasures,
sights and activities found throughout the upper Midwest. And
to help you fill your motorcoaches!
Enjoy!
|
